Explore our impactful marketing strategies used.

MEDIA

Advertisers today see 50-80% of their digital media budgets go to out-of-target and over-frequency impressions, bots and vendor fees. It’s time to stop the waste.

Limelight Media is the only system that eliminates waste by putting you in control of every display, mobile and video buy, whether it’s through an open exchange, a private exchange or a direct premium publisher relationship.

• Full transparency—Know exactly where your ads are running and at what price, with no black box arbitrage or media markup.

• True frequency capping with every buy—Conventional ad servers can’t manage frequency across publishers. DSPs can control frequency only on real-time bidding (RTB) exchange buys. Limelight Media®  is the only system that allows you to control frequency across every place you buy display or online video ads, including direct premium publisher partners.

• One flat fee—Percentage-of-media pricing models encourage waste, not efficiency. AudienceScience’s flat technology license fee means our technology works to maximize transparency and advertiser value, not tech vendor revenue.

Learn about innovative advertising successes we achieved.

Integrated technology means fewer fees and less waste

At least half your ad dollars likely go to wasted impressions and vendor fees. With Limelight Media, you have the power to end the waste and drive substantial improvement in ROI. We combine audience data management, media buying and reporting in a single global solution to make digital advertising more efficient and more effective.

Pure integration of media operations (DSP) and data management (DMP) into a single, centralized system for greater whole brand functioning.

• Native DSP & DMP Integration. No other system offers the same depth of targeting and insight.

• Complete Data Management. Advertiser, partners, and 3rd party, including unstructured data.

• Logically Separated Advertiser-Specific Data Warehouses with no “leakage,” full advertiser ownership.

• Easy to Implement. Full segment-creation flexibility and a single, easy to implement JavaScript tag.

• Real-Time Data Availability for targeting & optimization with native DSP.

• True Analytics & Data Mining. Mineable cluster with unified audience and media data for most customizable analytics.

See how we connected cultures through promotion.

AudienceScience is connected to global inventory and data, owning all of our datacenter hardware and has access to:

• ONE TRILLION monthly global desktop impressions via open exchanges

• ONE HUNDRED BILLION monthly global video impressions via open exchanges

• 5 Million monthly global mobile impressions via open exchanges

• 100+ direct super-premium publishers globally with preferred access before open markets and site-side data unavailable in the open marketplace.

• 1,600+ proprietary user segments covering all categories, from Diaper Shoppers to Bird Owners & specifics like Toyota Camry Lease Owners.

• A network of global 3rd party data providers supporting $100s of millions in user-based buying in non-US regions.